Keralit Animal Shampoo Concentrate is based on a mild baby shampoo from human cosmetics that has been optimised for animal skin by veterinary dermatologists. Thanks to the high proportion of medical activated carbon, the dissolved dirt is immediately bound and can be easily washed out. The extremely high surface activity of the activated carbon cleans the coat mildly but effectively. Charcoal was used hundreds of years ago as a washing aid for grey horses as well as for human hair and for cleaning teeth. This means that irritating chlorine compounds and bleaching agents can be completely dispensed with. The shampoo contains no colourants, so it does not leave any blue discolouration on the coat or hands. Completely free from chlorine, silicones, bleaching agents, brighteners, dyes and odorous substances. It is therefore ideal for sensitive animal skin, also for dogs.